Overview
WordPress powers over 40% of the web. For freelance developers, it is the primary platform for building client websites—from simple brochure sites to complex WooCommerce stores and membership portals. Yet most freelancers make a critical error: they host these WordPress sites on generic shared hosting that chokes under even moderate traffic.
RakSmart VPS changes this equation entirely. With NVMe SSD storage, dedicated CPU cores, and global data center locations optimized for Asian and Western traffic, RakSmart provides the performance that modern WordPress demands. No more “white screen of death” during plugin updates. No more “Error Establishing Database Connection” during flash sales.
In this comprehensive 2000+ word guide, we will cover every aspect of WordPress hosting on RakSmart from a freelancer’s perspective: installation, optimization, security, maintenance, and scaling. We will also explore how to package and price WordPress hosting services to generate recurring revenue while minimizing your support burden.
Part 1: Why Standard WordPress Hosting Fails Freelancers
When you build a WordPress site for a client, you invest hours in design, custom post types, and plugin configuration. That investment is at risk if the hosting environment is unstable.
The Four Failures of Shared WordPress Hosting
1. Resource Contention
Shared hosting places dozens (sometimes hundreds) of WordPress sites on a single server. A sudden traffic spike to one site—perhaps due to a viral social media post—starves every other site of CPU and memory. Your client’s site becomes slow or completely unavailable through no fault of their own.
2. PHP Limitations
Many budget hosts lock PHP versions to outdated releases (7.4 or older) or impose artificial limits on PHP memory, execution time, and input variables. This causes:
- Failed plugin/theme updates
- Inability to run backup plugins
- Timeouts during image uploads
- Broken REST API endpoints (breaking Gutenberg and modern editors)
3. Database Bottlenecks
WordPress is database-driven. Shared hosts typically use the same MySQL/MariaDB instance for hundreds of databases. Slow queries from one site bog down all others. RakSmart VPS gives each client their own database instance with dedicated memory.
4. Email Deliverability
Most shared hosts severely restrict email sending to prevent spam. This is fatal for WooCommerce stores (order confirmations), membership sites (password resets), or contact forms. RakSmart VPS does not impose such arbitrary limits.
Part 2: Setting Up WordPress on RakSmart VPS – Three Methods
As a freelancer, you need flexibility. Here are three ways to deploy WordPress on RakSmart, ranging from beginner-friendly to advanced.
Method 1: One-Click Installer (Easiest)
RakSmart offers a one-click WordPress installer in their control panel.
Steps:
- Log into your RakSmart account.
- Navigate to your VPS management page.
- Find “Applications” or “Marketplace” tab.
- Select WordPress.
- Choose your domain (or temporary IP).
- Click “Install.”
Pros: Takes 5 minutes. No technical knowledge required.
Cons: Less control over server configuration. May include bloat plugins.
Method 2: Control Panel (cPanel / DirectAdmin / CyberPanel)
For freelancers managing multiple WordPress sites, a control panel is essential.
Recommended stack: CyberPanel (free) on OpenLiteSpeed + RakSmart VPS. This combination delivers lightning-fast WordPress performance due to LiteSpeed’s built-in caching (LSCache).
Installation:
- Deploy a fresh Ubuntu 22.04 or AlmaLinux VPS on RakSmart.
- SSH into the server.
- Run the CyberPanel one-line installer:bashsh <(curl https://cyberpanel.net/install.sh || wget -O – https://cyberpanel.net/install.sh)
- Follow the prompts (choose OpenLiteSpeed).
- Access CyberPanel admin at
https://your-server-ip:8090. - Create a website and install WordPress from within CyberPanel.
Pros: Professional interface. Client access controls. Easy SSL (Let’s Encrypt).
Cons: Requires basic SSH comfort. The free version has limited support.
Method 3: Manual LEMP Stack (Maximum Performance)
For freelancers who want full control and no overhead of a control panel.
Installation:
- SSH into RakSmart VPS.
- Update system:
sudo apt update && sudo apt upgrade -y - Install Nginx:
sudo apt install nginx -y - Install MariaDB:
sudo apt install mariadb-server -y - Install PHP 8.2:
sudo apt install php8.2-fpm php8.2-mysql php8.2-curl php8.2-xml -y - Download WordPress:
cd /var/www && wget https://wordpress.org/latest.tar.gz - Extract and set permissions.
- Configure Nginx virtual host for the domain.
- Create MariaDB database and user.
- Run WordPress installation via web browser.
Pros: Absolute minimum bloat. Maximum speed. No licensing costs.
Cons: Steeper learning curve. Manual updates and security hardening required.
Part 3: WordPress Performance Optimization on RakSmart Hardware
RakSmart’s hardware (NVMe SSDs, high-frequency CPUs) gives you a massive head start. But software configuration matters just as much.
3.1 Leverage NVMe for Database Performance
NVMe drives are roughly 5-10x faster than traditional SATA SSDs. To maximize this benefit:
- Ensure MySQL/MariaDB uses
innodb_buffer_pool_sizeappropriately (set to 70% of available RAM for dedicated database servers). - Store WordPress
wp-contentand database on the NVMe partition (default on RakSmart). - Enable query caching if using MySQL 5.7 (or use MariaDB with InnoDB buffer pool).
3.2 Caching Stack for WordPress
The fastest WordPress sites use multiple caching layers. Implement this stack:
| Layer | Tool | RakSmart Benefit |
|---|---|---|
| Opcode Cache | OPcache | Built into PHP 8.x |
| Object Cache | Redis | Install on same VPS for 0 latency |
| Page Cache | Nginx FastCGI Cache or WP Rocket | NVMe storage for cache hits |
| CDN | Cloudflare (free tier) | Reduces load on RakSmart server |
3.3 PHP Configuration Tuning
Edit your php.ini file with these recommended values for WordPress:
text
memory_limit = 256M (512M for WooCommerce) max_execution_time = 300 max_input_vars = 3000 (Essential for page builders) upload_max_filesize = 64M post_max_size = 64M
3.4 Real-World Benchmark Example
A freelancer tested the same WooCommerce site (50 products, 20 plugins) on:
- Shared Hosting A: TTFB 850ms, Load time 4.2 seconds
- RakSmart VPS (2-core, 4GB): TTFB 120ms, Load time 1.1 seconds
The difference was immediately noticeable to the client, who commented, “It feels like a completely different website.”
Part 4: Security Hardening for Client WordPress Sites
Client sites are prime targets for hackers. Shared hosting often lacks basic isolation. RakSmart VPS allows you to implement enterprise-grade security.
4.1 Server-Level Protections
Fail2ban – Blocks IPs with repeated failed login attempts. Install and configure for SSH, WordPress wp-login, and XML-RPC.
CSF (ConfigServer Security & Firewall) – A powerful iptables-based firewall. Block entire countries if your client only serves local customers.
ModSecurity (with OWASP Core Rule Set) – Web application firewall that blocks SQL injection, XSS, and other WordPress-specific attacks.
4.2 WordPress-Specific Hardening
- Change default table prefix from
wp_to something random during installation. - Disable XML-RPC unless specifically needed (add to
functions.php). - Move
wp-config.phpone directory above web root (possible on VPS, not on shared hosting). - Install Wordfence or Sucuri – Configure to send alerts to your freelancer email.
- Enforce strong passwords using a plugin (or via WordPress’s built-in password meter).
4.3 Automated Backups
Configure automated backups to external storage (AWS S3, Backblaze B2, or Google Drive). Use:
- UpdraftPlus (free version works, premium for incremental backups)
- wp-cli + cron script for developers
Backup frequency recommendation:
- Daily for active e-commerce sites
- Weekly for brochure sites
- Monthly for stagnant sites
Part 5: Pricing WordPress Hosting as a Freelancer
You are not a charity. Your hosting recommendations should generate profit.
The Two Pricing Models
Model A: Transparent (Client pays RakSmart directly)
- Client creates their own RakSmart account (using your affiliate link).
- Client applies the 35% off coupon.
- You charge a separate monthly “WordPress Maintenance” fee (50−150/month depending on complexity).
Model B: Reseller (You pay RakSmart, client pays you)
- You purchase RakSmart VPS under your account.
- You install WordPress and necessary security/backup tools.
- You bill the client a flat monthly fee (25−75/month) that includes hosting + maintenance.
- Your hosting cost is fixed (e.g., 20/monthfor8GBVPS).Profit=clientfee−20.
What to Include in a Managed WordPress Hosting Package
| Service | Is it Included? | Notes |
|---|---|---|
| Core WordPress updates | Yes | Automatic for minor, tested for major |
| Plugin updates | Yes | Staged environment first |
| Daily offsite backups | Yes | Retention: 30 days |
| Security monitoring | Yes | Wordfence alerts to you |
| Uptime monitoring | Yes | Pingdom or UptimeRobot |
| Performance optimization | Quarterly | Core Web Vitals audit |
| Content updates | No | Bill hourly |
| Plugin troubleshooting | Within reason | 30 minutes/month free |
Sample Pricing Table
| Client Type | RakSmart Cost | Your Fee | Your Profit |
|---|---|---|---|
| Personal blog | $5/month | $25/month | $20 |
| Small business (10 pages) | $10/month | $50/month | $40 |
| WooCommerce store | $20/month | $150/month | $130 |
| Membership site (500 users) | $40/month | $300/month | $260 |
Part 6: Common WordPress Issues on VPS (And How to Fix Them)
Even on RakSmart, problems occur. Here is your freelancer troubleshooting guide.
Issue 1: White Screen of Death
Likely cause: PHP memory exhaustion or fatal plugin error.
Fix: Access server via SSH, rename wp-content/plugins to plugins_old, then rename back one by one to identify culprit. Increase PHP memory limit in wp-config.php:
php
define('WP_MEMORY_LIMIT', '256M');
Issue 2: Connection Refused
Likely cause: MySQL crashed or ran out of memory.
Fix: SSH and run sudo systemctl status mysql. If failed, restart: sudo systemctl restart mysql. Check logs at /var/log/mysql/error.log.
Issue 3: 504 Gateway Timeout
Likely cause: PHP process took too long (common with large image uploads or heavy import scripts).
Fix: Increase max_execution_time in PHP-FPM configuration. Also consider optimizing the process (resize images before upload).
Issue 4: Unable to Install Plugins/Themes
Likely cause: File permission issues.
Fix: Ensure web server user (often www-data) owns the WordPress directory:
bash
sudo chown -R www-data:www-data /var/www/your-site
sudo find /var/www/your-site -type d -exec chmod 755 {} \;
sudo find /var/www/your-site -type f -exec chmod 644 {} \;
Conclusion
Hosting WordPress client sites on shared hosting is a disservice to your clients and your reputation. RakSmart VPS provides the performance, security, and control that professional freelancers require. By following the setup methods, optimization techniques, and pricing strategies in this guide, you can transform WordPress hosting from a cost center into a profit center.
Your clients will thank you for faster sites. Your bank account will thank you for recurring revenue. And your stress levels will thank you for fewer emergency support calls.
FAQ
1. Do I need a managed WordPress host like WP Engine, or is RakSmart VPS sufficient?
RakSmart VPS gives you the raw server. You (or your freelancer) must manage updates, security, and backups. If you lack technical skills, hire a freelancer or choose a managed host. But if you are the freelancer, RakSmart VPS offers better margins—you are the “managed” layer.
2. Can I host multiple WordPress sites on one RakSmart VPS?
Yes. Using a control panel (CyberPanel, cPanel, or DirectAdmin), you can host dozens of WordPress sites on a single VPS. The limit depends on traffic and resources. A 4GB VPS comfortably hosts 10-20 low-traffic brochure sites.
3. How do I migrate an existing WordPress site to RakSmart?
Use a migration plugin like All-in-One WP Migration (for smaller sites) or WP Migrate DB Pro (for larger sites). Alternatively, use wp-cli to export the database and rsync for files. RakSmart support can assist with migration for a fee.
4. Does RakSmart offer WordPress-specific support?
RakSmart provides server-level support (network, hardware, OS). They do not debug WordPress plugins or themes. That is your job as the freelancer. This separation of responsibilities is standard among unmanaged VPS providers.
5. What is the cheapest RakSmart VPS that runs WordPress well?
The entry-level VPS (1 vCPU, 2GB RAM, NVMe) is sufficient for a single low-traffic WordPress site. For WooCommerce or sites with page builders (Elementor, Divi), upgrade to 2 vCPUs and 4GB RAM. Apply the 35% off coupon to minimize cost.

